Why are pizzas round and fish fingers rectangular?
"food design XL" shows, how form, color, smell, texture, eating noises, production technology, history and stories influence the design of foods. More than one thousand times a year – before every meal – we cut, cook, stir and combine foods, thus deliberately modifying the edible offerings of nature. The human nature of designing food sets us apart from any other living creature. For thousands of years we all have therefore been food designers.
This book traces those parameters that distinguish food design. Our food is easy to produce, convenient to transport, matches the demands from consumers, fulfills several functions and, to top it all off, looks good.
"food design XL" is a case for a design discipline that has received only little attention until now.
food design XL
Stummerer, Sonja, Hablesreiter, Martin
2010, 350 S. 150 Abb. in Farbe., Geb.
ISBN: 978-3-211-99230-2
food design XL offers insight into the food research at the ttz Bremerhaven. Here, future becomes reality today.
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